Anand Giridharadas is serializing two chapters of his 2014 book, The True American: Murder and Mercy in Texas, in his Substack newsletter The Ink. His publisher agreed it was a good move to introduce more readers to their backlist. (Publishers Weekly)
Tilt Take: Readers like to follow good stories. Serialized content keeps them coming back. We also like the idea of using newsletters to resurrect old content.
