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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

New subscribers get my book, Burn the Playbook, for free.

If your content business doesn’t yet bring in enough revenue to support you, consider freelancing your creator skills to PR and marketing agencies.

Nico Leonard turns hot takes on luxury watches and the celebrities who wear them into a full-time content business that saved his retail store.

Adopt a testing program to make your conversions more strategic and effective. Karen Hopper shares how to do that (along with a testing template).