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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Taylor Tieman Expands Law Firm Into a Content Business

Lawyer Taylor Tieman didn’t stop with one-on-one clients. She grew The Legalmiga Library, a legal content resource for creator entrepreneurs.

CTA: Ask Your Audience to Do Something

CTA stands for call to action. For you, those three letters stand for an opportunity to move your audience along their journey with your content brand. Here are five things to do to use CTAs effectively: 1. Evaluate the options: Effective CTAs for content...

Fretboard Journal Shows Why Print Magazines Can Be the Featured Hit for Content Brands

Print magazines aren’t dead. The almost 20-year-old Fretboard Journal magazine serves as the calling card for six podcasts, annual event, and weekly newsletter.