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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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The State of Marketing Automation 2019
The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that...
The State of Big Data 2018
Big Data, that corpus of global digital information characterized by velocity, variety, and volume—with contributions from just about every being and machine on the planet—has achieved such a scope and speed of growth that any attempt to quantify it is...
Digital Magazines: In Search of a Problem
I admit that I have been a longtime skeptical observer of the digital magazine format, although 6 or 7 years after its introduction the platform is getting some traction with readers and publishers. Generally designed as facsimiles of printed periodicals, the digi-mag...