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The State of Customer Relationship Management 2019
The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they’ve also increased in accessibility with the advent of the cloud. But the core promise...
The State of Web Content Management 2018
There may be no tool more important to the daily life of web users, but more overlooked, than the WCM system. Ask the average web surfer what powers the content he or she consumes, and he or she would likely just look at you dumbfounded. But businesses and publishers...
The State of Personalization 2019
When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. They operate on a business model of providing subscribers with personalized content recommendations (TV/movies and music, respectively) with...