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The State of Big Data
All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data...
How to Write Strategic Content Statements
An important truth about doing content marketing well that I’ve come to appreciate over the years is that “if it ain’t written down, it ain’t happenin’.”And this isn’t about my own subjective...
The State of Social Media 2015
When you were a youngster and wanted to meet new people and make friends, you had to travel to an event such as an ice cream social. Today, connecting with friends can be accomplished instantly via a few clicks a la social media.If you need further evidence of social...