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What Marketers Can Learn from Google’s Arts & Culture App
Google’s Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture.Marketers can...
Listening vs. Hearing: A Lesson for Marketers From a Neuroscientist
This past November, auditory neuroscientist Seth S. Horowitz began his brilliant New York Times opinion piece, "The Science and Art of Listening," by asking the reader, "What do you hear right now?" By simply listening, one suddenly becomes aware of an entire universe...
Documents are Dangerous: Why Enterprises Need Effective Document Governance
Companies invest significant resources in externally-facing cybersecurity measures. With the focus on securing network perimeters, preventing malicious cyber attacks is the top priority for many companies’ data security initiatives. Other extra layers of...