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The State of Data Management 2019
The digital environment we live in lends itself to the proliferation of data; most of the time, that’s a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how...
What’s a CMS Lite?
What are we to think when so many products are being marketed these days as a CMS? For starters, content management seems to have won the day over many management software paradigms in the last decade or so. Companies that once did document management, knowledge...
Taxonomy’s Role in Content Management
"A taxonomy does not require technology at all," notes Daniel Rasmus, vice president and research leader at Giga Information Group. "A taxonomy is simply a way of classifying things."Still, there is a rapidly growing list of vendors offering taxonomy software and...