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ZoomInfo B2B Data Integrated with Eloqua in Real Time

Users of Eloqua's marketing automation platform can now access ZoomInfo's profiles of 65 million businesspeople and 6 million businesses from within Eloqua, a wholly-owned subsidiary of Oracle. ZoomInfo announced two new "SparkPlugs," provided by Sure Shot Media &...

Evolve Media Announces CraveOnline Has Been Renamed Mandatory

Evolve Media, LLC, an integrated digital media company, has announced its Millennial men’s lifestyle site, CraveOnline, has changed its name to Mandatory, after a popular section of the site of the same name. Mandatory launched...

The Winning Formula for Newspaper and Magazine Publishing Profitability

Publishers are turning to new video monetization technologies in order to remain competitive. However, incorporating video has met with limited success because many of the current models are either outdated or costly and ineffective. Publishers are faced with the...