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Why Your Brand Urgently Needs to Tap into Multi-generational Marketing
If you're one of the many businesses who focuses exclusively on the so-called "grey pound," you're missing a trick. The boomer generation has long been associated with robust spending power and tons of disposable income, and marketers, as a result, have tended to...
What is Content Globalization?
We’re living in an interconnected world, this should be no surprise. However, there is a gap between acknowledging this interconnectedness and being prepared to share your content with a global audience.Content Globalization means your content is available to a...
Content Management Trends and Innovations
Reasoning for InnovationMehta thinks that a CMS is an extension of the human need to collaborate with each other. "First, we had fax machines, and then email came into play," he says. "But people soon found email had limitations, as didWeb 1.0. The Web 2.0 movement is...