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Compelling Customer Experiences Build Trust And Loyalty
There’s a power shift happening in the customer journey, wherein audiences rather than brands are in control. Brands are operating in an environment where trust in corporations, advertising, and political leaders is diminishing rapidly. This puts customers in...
How to Realize ROI From Personalization
Want a happier reader? It's no secret that offering more personalized content can increase engagement. Need proof? A recent Yahoo white paper, "The Balancing Act: Getting Personalization Right," revealed that nearly four out of five consumers desire some kind of...
A Guide to Customer Data Solutions: Tools That Extract Meaning
Campaign Management ToolsAlterian Marketing SuiteAprimo Marketing StudioAprimo Relationship ManagerInteractive Marketing HubUnica SuiteEpiphany MarketingNeolane CampaignSiebel Enterprise Marketing SuitePortrait SuiteResponsys Interact SuiteSAP CRMCustomer Intelligence...