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Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next...

A multinational’s success increasingly relies on its ability to connect with audiences around the globe. To do so, the company needs to speak to its customers in their native language. According to Common Sense Advisory, a typical global player must translate...