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Buying & Selling…But What About Marketing?
Every April, when the Buying & Selling eContent event gets underway in sunny Arizona, I wonder yet again about the nearly invisible role marketing plays in the econtent industry. Because of our mystery-profession status, what marketers do for an organization is...
Thomson Derwent LitAlert Now Available on STN
Thomson Derwent, a business of the Thomson Corporation, has announced that LitAlert--a database of value-added U.S. litigation affecting intellectual property -- is now available on STN International (STN file name LITALERT). LitAlert records are created by the...
Nat Geo: Blazing New Trails for Programmatic VR Advertising
Company: Nat GeoNational Geographic has been bringing the world to families in their homes for generations. Whether the magazine comes to your mailbox or the National Geographic (Nat Geo) TV channel is one of your favorites, the brand is iconic. It’s more...