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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Are You a Slave to SEO Keywords? Why You Should Write for Readers, Not Bots

Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in...

Go With Your Gut: When You Can Ignore the Algorithms

A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a...

If Two Heads Are Better than One, Try 7,000 with Wikipedia

As much as you may claim to be, or hope to be, all knowing, chances are good that you're not. But if you combine your knowledge, with my knowledge, with the knowledge of 7,000 or so others around the world, chances are good that we are collectively a whole lot smarter...