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Transforming the Drive to Web Campaign
Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next...
Ranker.com Launches Audience Insights Platform, Ranker Insights
Ranker.com, a ranking platform, has launched Ranker Insights, a new audience insights platform that leverages over seven years’ worth of polling data from the company’s Top 50 Quantcast-ranked site. Ranker Insights allows marketers and media buyers to...
Multilingual Marketing: The Right People for the Job
A multinational’s success increasingly relies on its ability to connect with audiences around the globe. To do so, the company needs to speak to its customers in their native language. According to Common Sense Advisory, a typical global player must translate...