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Don’t Believe the Hype: People Are Willing to Pay for Content
It’s hardly news that consumer preferences have shifted from outright ownership to paying for services on a subscription basis. The so-called subscription economy is going strong, with popular services such as Netflix and Amazon Prime boasting millions of...
Eye On with Jordan Edelson, CEO of Appetizer Mobile
Jordan Edelson’s company, Appetizer Mobile, has created mobile apps for clients ranging from Lady Gaga to the NBA to educational company Montessorium. CEO and founder Edelson sees augmented reality [AR] and virtual reality [VR] as significant opportunities for...
GDPR Compliance and Data Collection: How To Make It Work
Data is at the heart of every digital business model, but publishers, in particular, have a distinct need to glean data from their readers. Without refreshing their data stores regularly, publishers can’t deliver their content outside of the confines of their...