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Television Advertising Is Getting More Personal
Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn’t been true for more traditional media. However, the...
The Growing Impact of Social Media on Video
There is no denying that social media has profoundly changed the way people communicate with family and friends and the way businesses interact with customers--as well as prospective clients. What you may not have noticed is the way that the increasing popularity of...
The Rise of the IoT and the Impact on Content
The Paris terrorist attacks in November 2015 caused a seismic shift in many areas, including media discussions of Big Data, which now focus on the Internet of Things (IoT). At first, it may seem difficult to understand how the IoT and terrorism are related, but...