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Real-Time Marketing Can Keep Businesses Successful—But How?
Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter...
Hummingbird Connectivity Division Releases Connectivity 2008
Open Text Corporation, an independent provider of enterprise content management (ECM) software and solutions, has announced the immediate availability of Hummingbird Connectivity 2008, a suite of software focused on providing organizations with solutions to integrate...
Bridging the AdTech-MarTech Gap: How Email is Driving the Convergence
Growing digital advertising revenue is a primary business objective for virtually every publisher. But, consumers have lost patience with over-saturation and poorly targeted ads that detract from their experience. Looking to drive revenue without driving audiences...