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Using Content-Driven Commerce to Improve the Customer Experience
Improving the customer experience is something that almost every marketer is focused on. While many of the headlines are about how Amazon has changed the way we experience the B2C world, the B2B world has taken notice and is taking action to improve the customer...
Focusing on Your Customer Experience Is Great for Business
According to Elon Musk, “If you are not failing, you are not innovating enough.” But many organizational cultures still fear failure, so it creates a vicious cycle. Do you dare to fail or even admit failure? Do you take step-change risks or take a series...
A9.com Buys SnapTell
A9.com, a subsidiary of Amazon.com, has purchased SnapTell, a startup that offers users a way to search for product information from their mobile phones. Its free iPhone and Android apps let lets users take a photo of the cover of any CD, DVD, book, or video game, and...