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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Overcoming the Challenges of Calculating Digital Marketing ROI

There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it...

Sitecore Acquires Pectora

Sitecore acquired the development team and the intellectual property of Pectora, a long-standing Sitecore technology partner that provides web publishing solutions for deep integration with print-based projects. According to Sitecore, the combined offering is designed...

CMS Genesis: Who Did What When?

Content management, especially popularized as Web content management, is nearing its tenth anniversary. More and more CMS vendors are converging on a basic set of features that characterize a content management system. So I spoke to a number of vendors to see who...