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Serialized Content Is Back, and Brands Can Capitalize
Guess what the kids are into? No, really, guess. I'm not talking about a new boy band, some brain-melting club drug, or even the next big social media app. Apparently, the kids are into episodic publishing.According to research from The London Book Fair, more than...
Dark Data: Analyzing Unused and Ignored Information
During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be...
Why Insight Matters
Where is a fascinating story and collection of photos at Baylor University's website about the "Monster Crash" of two locomotives. Back in 1896, an employee of the Missouri, Kansas, and Texas Railway - with perhaps more creativity than common sense - noticed that...