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Ingram Content Group Acquires Book Network Int’l Limited
Ingram Publisher Services LLC, an operating unit of Ingram Content Group, has acquired Book Network Int’l Limited; an international physical and digital book distributor, based in the UK. NBNi’s client service business will stand alongside...
VIDEO: From DX to CX–The Omnichannel Technology Stack Model
Real Story Group Founder Tony Byrne explores journey orchestration and decisioning for omnichannel content platforms in this clip from his presentation at Digital Experience 2019.Watch Tony Byrne's complete Digital Experience Conference presentation, A104....
The ‘It Girl’ of Content Marketing: Episodic Content
Attracting an AudienceWhile strong promotion is always important for the success of an original series, creating a communications strategy can present fresh challenges for brands new to episodic content. “[HBO] wouldn’t put out Game of Thrones and then...