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How Podcasts Became So Popular (and How to Start One)
Everyone’s talking about podcasts. If you’re like most people, you’re subscribed to a dozen or more of these audio content serials, and they’ve become an important part of your daily life. There’s a lot of opportunity to be had here,...
3 Ways to Take Advantage of Facebook’s New Advertising Algorithm
Over the past several years, machine learning on platforms like Facebook and Google has reduced the level of effort needed by advertisers to manage and optimize their ad targeting, bids, and budgets. Automation and AI have leveled the playing field for advertisers...
How AI is Impacting Content Marketing
While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already...