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How People Really Search
People are different--that's not news to anyone. However, content creators and marketers may be surprised by how these individual differences affect search queries. A recent Blue Nile Research study, "Psychology of the Searcher," observed people as they searched for...
icrossing Raises $13 Million, Names Two New Board Members and Ushers in “The Agency. The Technology.”
icrossing, Inc., an independent search engine marketing firm, has announced an investment of $13 Million, which includes new investors RRE Ventures of New York City and Generation Partners of San Francisco. The investment banking firm Piper Jaffray represented...
Post-Purchase CX: The Forgotten Step on the Customer Journey
Focused change within a business is a hard reality to create, especially when so many stakeholders want different things from their internal teams. But delivering a superior customer experience is one thing an entire organization can get behind. For the past several...