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The Truth About Keywords
In today’s SEO, the place of keywords within Google’s algorithm has changed. This change, however, is directional, maintaining the relevancy of keywords. The notion that we can simply place keywords in our HTML to rise in Google’s ranking is so 90s....
The Digital Campfire: Identifying Engaging Stories to Create Authentic Connections
With summer here, it’s the perfect time for a campfire—conjuring up childhood memories of sitting around the warm glow, roasting marshmallows, and, of course, telling stories. Today, stories have gone far beyond the campsite. They are at the core of...
The Swiss Army Knife of Digital Publishing
After working for over six years at Apple, Jonathan Deutsch struck out on his own. Interested in creating next-generation design applications, he created Hype – the first product of his new company, Tumult – and in doing so, created an important new...