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Evaluating and Choosing the Right Content Creator for Your Brand
Nobody would dispute that "content is king" in the 21st century. Marketers are scrambling to create, distribute, and repurpose content in ways that resonate with their audiences. Demand for original content has likely never been higher and continues to climb. That's...
5 Key Marketing Lessons From the FIFA World Cup 2014
The FIFA World Cup 2014 was a spectacular global event. From the eyeballs glued to screens across the globe to synchronous cheering, from the tears of disappointments to the exhilaration of victory were just some of the highlights of a roller coaster tournament. Right...
Video Production, Part 1: Anatomy of an Interview-based Video Story
Unless you've been living on a faraway tropical island without internet for the past few years, you've probably heard that video is a particularly hot content asset to use in your content marketing efforts. But, you might also be familiar with research such as Ascend...