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Globalization: The Engine of Local Experiences
You might think that globalization simply means going global. While that’s not exactly wrong, it is drastically oversimplified as it does not reflect many challenges tied to thinking globally and acting locally. Leading globally, executing locally, and...
Five Steps that Will Change the Digital Media Industry
The media industry is at a crossroads. With the added assistance of notable politicians and their supporters, “fake news” has been disruptive to the industry. Another factor that has hampered the media industry has been technological advances. The ways...
5 Tips to Ensure Social Media is Working as an Extension of Your Brand
Communication is one of the most fundamental elements of any business plan or strategy. Knowing how to leverage the different communication platforms at your disposal is key to making real connections with your audience. Whether the medium is your business' website, a...