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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Starting Your Social Marketing? Consider a Social Brief

If you look at the most successful marketing endeavors brought to life, I would place a big bet that they all started with a creative brief. In case you are not familiar with a creative brief, it is a document produced to help develop creative deliverables such as...

WordRake Releases Version 1.3

Seattle-based WordRake officially released WordRake Version 1.3, the newest addition to its editing software for clarity and brevity. WordRake 1.3 provides compatibility with the 32-bit version of Office 2013, and all versions of 64-bit Office on Windows...

Marketing’s Holy Grail is Within Reach with AI-Driven Market Research

Since the dawn of marketing, the ultimate aim has been to send the right message to the right people at the right time. Technology makes it easier to drill down into customer demographics, personalize messages and measure responses to monitor marketing’s...