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AI Needs Content Strategy More Than Ever
Last year, I was working with a telecommunications software company that wanted to integrate a chatbot into its solutions. Like many companies, it was looking to reduce support costs including calls and TWC (time with customer). The company researched a handful of...
Why Everyone Should Be a Content Creator
Everyone can write. Not everyone can write well, but we can all do it. Moreover, we're doing it all the time-in text messages, emails, Facebook updates, and Instagram hashtags. Even emojis (sort of) count as writing. From the standpoint of a professional journalist,...
GDPR for Content Design, Development, and Deployment
Building Trust, Step by StepIncreased trust should, over time, encourage customers to share more PI, as long as they see the demonstrated benefits of doing so. Walters says, “The key thing in building trust is delivering concrete benefits” when a user does...