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LiveIntent Finds Higher Click-Thru and Conversion Rates for DTC Brands Advertising on Mobile
LiveIntent, the people-based marketing platform that says it reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data suggesting that direct-to-consumer (DTC) brands who are advertising enjoy higher click-through...
Everybody Wants to Rule the World
One thing the internet made easy was worldwide distribution. Newspapers and other publications were no longer encumbered by the usual limitations of running a print business. They were also no longer limited by a print production schedule, which required simultaneous...
Architecture of Ethical AI Applications
Computer applications are increasingly coming with an “AI inside” label. Machine learning is at the heart of software that businesses and governments are relying on to make a wide range of decisions. But AI systems are not infallible. Sometimes, errors can...