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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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3 Psychological Levers to Strengthen Consumer Confidence with Content Marketing (And How to Use Them)
Creating customer confidence is one of the biggest, undying goals of content marketing. It’s no secret that consumers these days are spoiled with choices. Regardless of the products or services they need, there are hundreds – maybe thousands – of...
The ABCs of A/B Testing
TESTING FOR MOBILE VS. WEBOne of the biggest challenges is testing across multiple platforms. After all, what works on a desktop browser doesn't necessarily work on a mobile device. Consider that the same user may prefer a green button on a laptop but a blue button on...
Social Network for Fashion Designers LOOKK Launches
LOOKK, a platform that connects young fashion designers with consumers through an open social network, went live with a team of seed investors. LOOKK provides a platform for designers to showcase their fashion to a community of fashion lovers, giving aspiring...