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Publishers Turn to White-Glove Services for Ad Buying and Management Needs
Publishers have a lot on their plates these days—from fraud and ad blocking, to Facebook’s recent News Feed changes, to GDPR, increasingly rampant technological innovations and more. On top of the traditional issues related to publishing, publishers also...
Swets Blackwell Changes Name in December 2003
Swets Blackwell has announced that it plans to change its company name to 'Swets Information Services' in December 2003. The new name will be officially launched during the 'Online Information 2003' conference and exhibition held in London, UK on December 2 - 4 2003....
Influencer Marketing: Turning Taste Makers Into Your Best Salespeople
Testimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been combined, embraced, and refined to drive a hot trend: influencer marketing. It works. If you think about your own purchase behaviors,...