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Online Influencers: The New Word-of-Mouth

So much of the internet is about celebrating cats that I thought it was high time I finally gave mine the shout-out they deserve. For the past year or so, I've been schlepping to the pet store every week to stock up on cat food. I have two mature cats who are now...

How Semantic Tagging Increases Findabillity

Tagging and the Semantic webFinally, semantic tagging can be defined as tagging for the semantic web. This involves tags that make use of RDF (Resource Description Framework) specifications or OWL (Web Ontology Language) of the World Wide Web Consortium (W3C). This...

The Technology of Contextualized Content: What’s Next on the Horizon?

NEW FRONTIERS AND CHALLENGESThe future of contextualized advertising will be defined, in large part, by the increasing ability to personalize messages based on the various data inputs available to marketers, says Nesamoney. "Another big lever in the hands of the...