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Digital Books and Libraries: The Great Debate
When a library patron borrows an ebook from the library, does that person...become more likely to purchase the book?become less likely to purchase the book?become more likely to purchase other books, either by that author or others?become less likely to purchase other...
The Art of the Creative Brief for In-House Content Studios
As brands build out bigger and better content marketing strategies, one thing that will need to scale with those strategies is the in-house content function—the creative talent, manpower, operating structure and strategic vision to power a thriving in-house...
AI and the Connected World: How Linguistic AI Solves Translation for Global Brands
Every good “lost in translation” story starts with a bad, rather inaccurate, pronunciation, interpretation, or understanding of the language. For many of us, this experience is personal. Whether it’s traveling or moving to a new country for work or...