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Nielsen Dives into the Digital Lives of Black Consumers

Thousands of words have been written—including in EContent—about the power of the U.S. Latino market. Marketers are enthusiastically trying to capture the attention of this growing group, but Nielsen is taking a look at a different demographic that we all...

A Guide to Digital Experience Management for Higher Education

Digital experience management (DXM) refers to providing highly satisfying digital services to customers through an effective blend of strategy, process, and technology. DXM fundamentals remain more or less the same across industries, but the modus operandi may vary...

Inuvo Artificial Intelligence Platform, IntentKey, Expected to Generate $9.4 Million in Revenue in 2019

Inuvo, Inc., a provider of marketing technology, powered by artificial intelligence that serves brands and agencies, is providing shareholders with a financial update on its artificial intelligence platform, the IntentKey.Following the integration with the AppNexus...