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Mashing Up Web Analytics and Content Management

Managing the Analytics Now let’s turn the table around and examine how a web CMS package can improve your web analytics effort.To do that, we should first review some recent trends and changes in web analytics technology. In the early days of the web, nearly all...

Personalization and Portals – If You Build It (Right) They Will Come

John Q. Employee gets to work in the morning. He turns on his computer and starts browsing for information. He hits CNN.com, Yahoo!, and the Web sites of trade publications that he regularly reads. Then he checks his email, searches Business Wire for the latest news...

New Report Forecasts the Rise of Velvet Rope Communities and YouTube Dominance in 2020

Social media is an ever-changing landscape for marketers. Challenges erupt as users shift the manner in which they interact with a given network, as governmental oversight and scrutiny build, and as new networks emerge and legacy networks vanish or decline in...