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How Semantic Tagging Increases Findabillity
Tagging and the Semantic webFinally, semantic tagging can be defined as tagging for the semantic web. This involves tags that make use of RDF (Resource Description Framework) specifications or OWL (Web Ontology Language) of the World Wide Web Consortium (W3C). This...
The Technology of Contextualized Content: What’s Next on the Horizon?
NEW FRONTIERS AND CHALLENGESThe future of contextualized advertising will be defined, in large part, by the increasing ability to personalize messages based on the various data inputs available to marketers, says Nesamoney. "Another big lever in the hands of the...
Identifying the Right Content for Your Strategy
Your digital storefront should be just as pleasant to hang out in as any brick-and-mortar boutique. If you want your customers to come back often, you have to give them a great experience, fueled by engaging content.A smart content strategy will ensure customers keep...