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How to Manage a Freelance Content Writing Team Effectively

Content is a king. Marketers have been hearing this phrase for years, but in 2015 it has taken on new meaning. According to the Content Marketing Institute, 80% of marketers use content marketing to develop their online presence. Marketers should, at this point,...

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Email Validation: The Basics and Misconceptions

Validation is one of the most important tools an email marketer can use. With it, you get a better understanding of which addresses on your email lists are truly valid and which are potentially damaging your reputation just by receiving (or rejecting) your email. To...

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