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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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Why Content Marketers Need Intelligent Content
Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time--content designed to convert prospects into customers. And, for the most part, marketers have absolutely no idea how to do this.Ask any marketer...
The Web CMS Project Lifecycle
One of the reasons web CMS projects are so hard is that organizations don’t do them very often. Lessons learned are forgotten a year or so after the project is finished, people move on, and, by the time the web CMS is under review again, most of the previously...
NRC-CISTI Information Delivery and Library Services Contract Goes to Infotrieve
Infotrieve, Inc. has signed a 5-year contract with the National Research Council Canada Institute for Scientific and Technical Information (NRC-CISTI) to provide document delivery and library services to the Canadian and international research communities. Infotrieve...