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Stopping Churn Before It Starts
When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by...
Mobius Acquires Cytura Web Content Management
Mobius Management Systems, Inc., a provider of software for total content management, has announced that it has acquired technology and certain other assets of Cytura Corp. Cytura software combines Web site management, document management, and digital asset management...
Overcoming Monetization Mountain
Uncertainties around monetization remain among the most significant and challenging for content creators to overcome. Understanding the scale and complexity of those issues is critical for anyone operating in content creation today, which means also gaining an...