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Addressing the Challenges of Social Media in a Global Market
The More Things Change, The More They Stay the SameAlan Guinn is managing director of The Guinn Consultancy Group, based in Bristol, Tenn. "Social media and the rapid response of it brings home the differences in communication across various groups of people," says...
The Misconception About Attention Spans, and What It Means For Marketers
If you work in marketing or advertising, you've likely read dozens of articles about how no one pays attention to anything for very long.This isn't necessarily a new phenomenon. Older generations have consistently been concerned with the inability of younger...
Podcasting Needs Version 2.0
I say this with love: Podcasting needs an upgrade. As one of the very earliest listeners to this on-demand audio format, I remain devoted to it and heartened by its overdue mainstreaming. At the same time, I am struck by the lack of genuine innovation around its...