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An Inseparable Pair: The Impact of Social Media and Content Marketing
Having lots of content is great, but it's nothing without an audience. The growth of social media platforms has become an integral part of content marketing. Many believe that social media and content marketing are interchangeable, but they’re not—they are...
How to Use Authenticity, Brands, and Visuals to Engage Millennials
Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. That's because, whether it's due to intrinsic fickleness, innate skepticism, or vexing demographic complexity, Millennials can be...
6 Unforgettable Mistakes in Content Distribution
Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective; however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.According to a report...