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Offerpop Becomes Wyng
When Offerpop was founded in 2009, the company says, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and now Offerpop...
How Google Is Addressing Fake News
Google has acknowledged that "fake news" is a persistent and challenging problem in the tech industry--one that has the potential to impact society at large. Because Google wants to present itself as a trusted source of information, it has a vested interest in keeping...
What Niche Publishers Know That Mass Media Overlooks
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:Emu Today & Tomorrow, a magazine for emu farmersTwins, a...