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Customer Journey Maps: A Path to Innovation and Increased Profits
“What is a customer journey map?” would seem to be a fairly self-explanatory question. It’s a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or...
Why Marketing Teams Are a Cyber-Target
When we think of cyberattack victims, we generally think of large banks, electrical grids, military contractors and government departments. Marketing teams might not see themselves as targets, but together, with other professional services companies, such as law and...
CyberAlert Launches BlogSquirrel Blog Monitoring Service
CyberAlert, Inc., a media monitoring company, has announced the launch of BlogSquirrel, a service that is designed to enable businesses to efficiently monitor the contents of over 100,000 blogs. Subscribers to the new blog tracking service automatically receive daily...