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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Spot Check: Are You Creating Content That Adds Value to Your Audience?

It’s one thing to pay for your brand to get exposure on social media and search engines, but it’s not enough to sustain success. In order to build a thriving brand, you also need organic content that engages your audience and adds value to their lives. Can...

LiveIntent Finds Political Ads Have 10x Higher Conversion Rate Compared to Typical Ads

LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around political ad campaign performance for the 2020 season. The study found that political ads are...

Smarsh Releases Electronic Communications Compliance Survey

Smarsh, helping customers get ahead of the risk within their electronic communications, released its ninth annual Electronic Communications Compliance Survey Report. The survey of more than 300 compliance professionals in the financial services industry finds that...