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In Focus: Newstex, LLC
Type “Newstex” into a search engine and not only do you pick up a number of hits on the company itself, but you’ll find links to individual bloggers proudly announcing their affiliation with Newstex’s Blogs on Demand. This pride is justified,...
An Interview with Svetla Yankova, Product Marketing Manager, Telerik
Name With the Face: Svetla YankovaJob Title: Product Marketing ManagerOrganization: TelerikURL: sitefinity.com; telerik.comJob FunctionIn her role as a product marketing manager for Telerik, which offers a web content management (WCM) platform that lets businesses...
Customer Journey Maps: A Path to Innovation and Increased Profits
“What is a customer journey map?” would seem to be a fairly self-explanatory question. It’s a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or...