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Marketing With AI: Chatbots Are Smarter Than You Think
As the preferred method of human communication has evolved from letters, telephones, and televisions to email, text, and chat, improvements in AI have kept pace and made it ready to partner with corporate marketing in the digital age. Marketers have done well by...
A Guide to Sentiment Analysis Tools
MAKING DECISIONSIf, after gathering all the data on the film previously mentioned, we found positive sentiment from a younger than expected demographic, we would recommend adjusting future marketing (merchandise, DVDs, and social content, etc.) in that direction....
The Stages of Digital Transformation
A quick glance at the list of unicorns (aka privately held startups that are worth a billion dollars or more) reveals a common thread of digital technology used to disrupt existing industries. These digitally native companies (such as WeWork in shared workspaces,...