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Are Brands Bold Enough to Make Their Content Go Vertical?
The world has gone vertical. This is not just a cliche, but a true fact of life. Look around you: the Story format, which has become the fastest-growing media experience, is now everywhere. It’s become the default choice of today’s visual generation for...
Adding a Head to a Headless CMS
There was a time when monolithic CMSs satisfied everyone’s needs. They offered the luxury of being able to quickly create and deploy websites. Best of all, they could be handled by users who had little technical expertise or design skills. This was a small...
How Brands Can Use the Story Matrix to Create an Editorial Calendar
When it comes to content marketing, too many of us are guilty of breaking the cardinal sin: disguising thinly veiled sales pitches as "content." When you think of marketing like a first date, the problem with this approach is obvious. Imagine the person sitting across...