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How to Know Content Marketing When You See It
In the most recent Content Marketing Institute/MarketingProfs study, "B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America," 93% of B2B marketers are using content marketing in some way, shape, or form. A staggering 73% of those marketers are...
Why The Sound of Music Was Right (About Content Marketing)
If I were to ask you to name the movie that contains the lyrics, “Let’s start at the very beginning / a very good place to start,” I believe that most people would know exactly what movie I was asking about. Naturally, the answer is The Sound of...
LexisNexis Acquires Gould Publications; Launches Service to Combat Insurance Fraud
LexisNexis U.S., a provider of legal, news and business information services, has acquired the editorial assets of Florida-based Gould Publications, a publisher of law enforcement handbooks, CD-ROM courses, Homeland Security publications, and training materials....