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FanHero Connects Fans with Celebrities

FanHero, a U.S.-based mobile monetization, and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white-label app that is fully supported by a personalized growth team, FanHero says it gives celebrities full...

Developing a Cohesive Content Marketing Strategy

Annually, or even semi-annually, one expert or another will come out with an article telling us all that content marketing is dead, inbound marketing does not matter, and content is no longer king. This could not be further from the truth. Content is what ranks most...

Managing Globalization to Enable International Customer Experience

IGNORING CONTENT GLOBALIZATION IS NO LONGER AN OPTION IN INTERNATIONAL business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured...